Title: [Project Name] Creative Brief

Client: [Client Name] Project Lead: [Project Lead Name] Project Team: [Team Member Names] Date: [Date]

I. Background and Objectives

1. Client Background: Briefly describe the client's history, mission, and current position in the market.
2. Project Purpose: State the primary goal of the project (e.g. launch a new product, rebrand, increase awareness, etc.).
3. Target Audience: Define the primary and secondary target audience demographics, psychographics, and any other relevant information.
4. Key Objectives: List 3-5 specific, measurable objectives for the project (e.g. increase website traffic, grow social media followers, etc.).

II. Creative Strategy

1. Unique Selling Proposition (USP): Identify the key benefit or advantage that sets the product or service apart from competitors.
2. Key Messages: Outline 2-3 key messages that the creative should communicate to the target audience.
3. Tone and Style: Describe the desired tone and style of the creative (e.g. professional, playful, elegant, etc.).
4. Visual Direction: Provide examples of visual inspiration, including colors, typography, photography, and any other relevant elements.

III. Project Deliverables

1. Primary Deliverables: List the main components of the project (e.g. logo, website, print ads, etc.).
2. Secondary Deliverables: List any additional assets needed to support the primary deliverables (e.g. social media graphics, email templates, etc.).
3. Format and Specifications: Specify the required format and dimensions for each deliverable (e.g. print-ready files, web-optimized graphics, etc.).

IV. Timeline and Budget

1. Key Milestones: Outline the main project phases and associated deadlines (e.g. research, concept development, design, revisions, final approval, etc.).
2. Budget: Provide a breakdown of the project budget, including estimated costs for design, production, and any other relevant expenses.